November 29, 2015 | by Tim C. Martin
Visual Marketing Stats 2015:
Here are a few absolutely awesome Visual Marketing Stats for 2015. The stats are compiled by Hubspot and there is a link to the full post and sources below. There are a couple of key takeaways from this post...the content marketing landscape is growing fast....and the use of visuals on your site and in your posts is extremely important!
October 29, 2015 | by Tim C. Martin
Testimonials build trust and are hugely influential on buying decisions :
People are much more likely to believe a third party over the voice of a salesperson. The reasons are pretty obvious but many business owners and corporate marketing departments don't use video testimonials, and they are close to the strongest and easiest to create of all the marketing materials available.
October 29, 2015 | by Tim C. Martin
People don't buy What you do....they buy Why you do it!
I've been inspired by a few great thought leaders over the past several years. The second most viewed TED Talk in history is Simon Sineks' "WHY". Frankly, Simon Sinek is awesome!
"People don't buy what you do....they buy why you do it!
