PLANNING

Putting some time and effort into the planning process of your content or video marketing campaign will pay off BIG in time and money savings, lowered frustration levels, and campaign effectiveness. It's well worth the effort!

1) Define your Marketing Goals

2) Understand your Target Market

3) Do an Internal Marketing Audit

4) Conduct Keyword Research

5) Create an Editorial Calendar

6) Write a Video Script, a Brochure, some Blog Content and Social Media Messages

PRODUCING

Producing, or creating, your content is the most time-consuming aspect of your entire marketing effort. It is imperative that this step be executed well. If the quality is high, the content you create can have a long shelf life and can be repurposed, which maximizes your marketing dollar and minimizes frustration!

1) Video Production

2) Website and Blogging Content

3) Brochures and Billboards

4) White Papers, Ebooks and Case Studies

5) Podcast Interviews and How To Guides

6) Infographics and Memes

7) Product Reviews and Opinion Posts

8) Social Media Photos and Messages

PRODUCING

Producing, or creating, your content is the most time-consuming aspect of your entire marketing effort. It is imperative that this step be executed well. If the quality is high, the content you create can have a long shelf life and can be repurposed, which maximizes your marketing dollar and minimizes frustration!

1) Video Production

2) Website and Blogging Content

3) Brochures and Billboards

4) White Papers, Ebooks and Case Studies

5) Podcast Interviews and How To Guides

6) Infographics and Memes

7) Product Reviews and Opinion Posts

8) Social Media Photos and Messages

Propelling

This means getting your message to your customer. You need to get your message to their eyes and ears before you can capture their hearts and minds (or propel their feet towards your door!).

1) Social Media Channel Setup

2) Engage Social Media Influencers

3) Blog and Review Commenting

4) Local Citation

5) PPC Marketing (pay per click) Advertising

6) Direct Email

7) Direct Postal Mail

8) Continue Blogging and Social Media Promotion

9) Live Event and Networking

10) Local Media Mentions

Don't stop there! Analyze and optimize. After you've used every effective marketing opportunity within your budget, continue to monitor performance and adapt your marketing campaign to optimize your results!