Our Content Marketing Methodology

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Plan the Work...Work the Plan
Request_Consult

Opinions are OK...but FACTS are better! We help you define your goals, research your audience and craft your message so the viewer sees and hears exactly what they need to make the right decision

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Define Goals

Traffic

Leads

Engagement

Conversions

Sales

Branding

Customer Retention

Define Target Audience

Research Buyer, User or Influencers

Create Personas including Pain Points, Desires and Objections

Understand their Buyers Journey - Awareness, Consideration and Decision Stages

Create Persona Content Map

 

 

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Audit

Existing Content

Capabilities and Resources

SEO

Social Media

Competitive Analysis

Keyword and Topic Research

Social Media Listening

Google Keyword Research

Industry Research and Events

Google Analytics

Competitive Analysis

 

 

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Editorial

Create Editorial Calendar

Write Engaging Video Scripts

Extract Blogposts, E-Books, White Papers from those Scripts to extend Quality Content

 

3876
Stories Told
323
Unique Clients

...and more added every month

692
Friends Made

 ...86% are return clients